Redeemer University was looking for a unique way to tell the story behind their “core”, which are the basic courses all Redeemer Students must complete.  They didn’t want a video that simply explained what they were, but rather, a video that helped share the story and vision behind why these were important.  Our team designed the concept of having current students, alumni and faculty arrive on a creative set to tell a small part of their own personal story and why they felt the “core” was so vital.  The result of this was a multi-faceted production that saw us produce long form presentation videos, social cuts and digital ads to support the launch of their “core” both online and in person.