The King’s Plate
National Broadcast Opener
When Woodbine needed help creating their broadcast opener for their biggest televised sports program of the year, The King’s Plate, they reached out to Media That Matters. They were looking to tell a short, dramatic and impactful story about what it takes to arrive on this stage. Within two weeks our team secured locations, crew, wrote scripts, shot and edited the opening piece with Canadian hockey lengend, Natalie Spooner. This spot aired nationally on CityTV, Sportsnet and NBC.
A look behind the scenes
There is something special about seeing how a project comes to life, take a look at how we made this project come to life.
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