Special Olympics Canada

Levi’s Story

Special Olympics Canada is a brand that needs little introduction. Media That Matters was honoured to partner with them to tell the story of Levi, a young boy whose dream is to be an Olympic Athlete. Our team spent time getting to know Levi and his family and designed our production around activities and timing that made sense in Levi’s life. We also created a nation-wide PSA campaign in partnership with Staples Canada that ran on both CTV and TSN.